Social Media Image and Video Specifications

Refer to the standards below when uploading images, event covers, stories, and videos.

Image Specs

Supported image media types include .JPG, .PNG, .GIF, and .WEBP. 

Facebook

• Image
  • 1200 x 630 px
  • 1080 x 1080 px
  • 1080 x 1350 px
  • 600 x 315 px (minimum)
• Event cover: 1920 x 1005 px
• Story: 1080 x 1920 px 

Instagram

• Images
  • Square: 1080x1350 px
  • Portrait: 1080 x1350 px (minimum)
• Story: 1080 x 1920 px 

LinkedIn

• Image:
  • Landscape: 1200 x 627 px
  • Square: 1080 x 1080 px 

X

• 1600 x 900 px
• 1080 x 1080 px
• 600 x 335 px (minimum)

Video and GIF Specs

The recommended video format is .MP4/.MOV. All animated content used should follow 508 compliance and ACF guidelines to ensure accessibility for all users. 

GIFs and videos should be designed to pause or stop as needed and free from flashing or rapid motion that could cause photosensitive reactions.

Facebook

• Recommended video dimensions:
  • Standard feed video: 1920 x1080
  • Reels: 1080 x 1920 px
• Max file size: 10 GB
• Video max frame rate: 30 fps

Instagram

Instagram does not support GIFS; however, files may be uploaded as video files to share animated content.

• Recommended video dimensions:
  • Standard feed video: 1920 x 1080 px
  • Reels: 1080 x 1920 px
• Max file size: 4 GB
• Video max frame rate: 30 fps

LinkedIn

• Recommended video dimensions:
  • Standard feed video: 1920 x 1080 px
• Max file size: 5 GB
• Video max frame rate: 10-60 fps

X

• Recommended dimensions:
  • Standard feed video: 1920 x1080 px
  • Reels: 1080 x 1920 px
• Max file size: 512 MB
• Recommended frame rates: 30 or 60 fps